Top Travel Trends in Thailand for 2025

Tourists from around the world are drawn to Thailand, solidifying its reputation as the most popular destination in Asia. The country is perfect for exploring and experiencing its culture, thanks to its variety of transportation options and seamless connectivity.

In 2025, Thailand promises unforgettable experiences with new trends defined by the Tourism Authority of Thailand. If it’s your first trip, check out our guide and start planning your escape to the Land of Smiles now.

Written by Linh Yang (Local expert)

Updated on Feb 12, 2025

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The Most Popular Routes in Thailand

Routes connecting popular destinations are highly favored, with a significant increase in international tourists between October 2023 and October 2024. The most popular routes include:

Bangkok – Chiang Mai
Koh Samui – Koh Phangan
Phuket – Koh Phi Phi

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*One of the most memorable activities when visiting Koh Samui is diving to admire the coral reefs.*

Travelers also choose routes like Chiang Mai – Chiang Rai, Chiang Mai – Pai, and journeys between the islands of Koh Phangan, Koh Tao, and Koh Samui. Bangkok – Pattaya and Bangkok – Surat Thani also remain very popular.

*Wat Rong Khun (the White Temple), a famous site located in Chiang Rai, about 3 hours by road from Chiang Mai.*

>>> Discover: Top 11 Most Beautiful Temples to Visit in Thailand

The Tourism Authority of Thailand (TAT)'s strategic plan for sustainable tourism growth and exclusive privileges in 2025 is based on promoting "Thai Charms" and "Hidden Gem Cities," offering tourists unique and unforgettable experiences across the country’s diverse landscapes.
Here are the 5 must-do activities:

Must Taste: Highlighting Thailand's culinary treasures.

*Thai cuisine is renowned for its exquisite combination of sour, spicy, salty, and sweet flavors.*

>>> Also read: Signature Thai Cuisine: Top 10 Must-Try Thai Dishes in 2025!

Must Try: Involving tourists in authentic Thai activities, such as Muay Thai.
Must Buy: Showcasing Thai fashion and handicrafts.
Must Seek: Encouraging the exploration of lesser-known destinations.
Must See: Promoting cultural festivals and events throughout the year.

*Phuket, with its limestone islands of various sizes rising from turquoise waters, creates a spectacular natural landscape.*

>>> Also read: Southern Thailand: A Paradise of the World's Most Beautiful Islands

Each region of Thailand offers a unique cultural identity, steeped in history, traditions, and local customs. From the majestic temples in the North to the paradise beaches in the South, the country invites visitors to explore its cultural richness and authenticity through its diverse landscapes.

The North, A Highlight in 2025

Foreign tourists focus on iconic sites and island circuits, favoring renowned attractions and popular vacation spots. Travelers continue to be drawn to Northern Thailand, offering cultural and natural attractions.

Northern Thailand remains a major draw for its cultural and natural wealth, with a projected 60% increase in the Bangkok – Chiang Mai route by 2024.

*Chiang Mai is nicknamed the “Rose of the North” of Thailand.*

>>> Discover Chiang Mai, Thailand: Discovering The Rose Of The North

In 2024, travel to Thailand increased by 22% compared to 2023, and this trend is expected to continue in 2025, further cementing the country’s position as a must-visit destination in Asia.

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